The You Diaries
Branding and Identity
I created The You Diaries, alongside a friend, as a platform that enables women to recognize their power and strengths, to empower and accept themselves completely. Women submit what they love about themselves through a questionnaire, and we post these "love letters" to themselves weekly on Instagram.
Through branding, I wanted to reflect on the natural beauty of a woman.
The overall look is feminine, delicate, and free. I used warm tones for the primary colors and used my illustrations throughout the designs.
The overall look is feminine, delicate, and free. I used warm tones for the primary colors and used my illustrations throughout the designs.
View the Instagram page @theyoudiaries
